Marketing SERVICES

Marketing can be defined as “the action or business of promoting and selling products or services, including market research and advertising”. In the motorsports industry, this can be broken down into two areas: driver/team marketing, and sponsor marketing. If you don’t have a sponsor who requires return on investment, then marketing yourself and your team should suffice. If on the other hand your sponsor wants to gain more brand awareness from their sponsorship involvement with you, then you need to be concerned with both aspects.. You not only have to market yourself as a driver, but market your sponsors in a way that is best suited to yours & their needs.

Confused on the difference between marketing and branding? Branding consists of giving yourself (or team, or business) an image. This image should be consistent, concise, and represent you in an authentic and unique way. It is important to identify and create a branding strategy before marketing efforts can be put into place.

Aside from the social media management services, I can also assist with various other marketing materials. Such as, but not limited to:

• Brand Guides

• Business Plans

• Newsletters

• Press Releases